Do you produce promotional material for the shop or backroom?

With Campaign Check (Kampagnetjek™) you quickly get an overview and follow-up of your campaigns' implementation within the shop. Several thousand Campaign Checks in large Danish and foreign retail chains have shown that at least every other shop is missing one or more of the campaign elements during the course of the promotion period. This is a waste of money and weakens the campaign’s effect.

What do you get out of it?

We know that advertising campaigns can easily cost DKK 2000-3000 per shop in POS material, shelf wobblers, roll-up banners, posters, etc. Not to mention investment in nationwide advertising on the Internet, newspapers and TV. With Campaign Check you ensure the campaign is in place in all shops within the campaign's first week, ensuring you get the full effect of the promotion.

Campaign Check – how?

During the campaign’s first week, we test the implementation degree of the campaign through the more than 10,000 Servicemind mystery shoppers. The mystery shoppers are equipped with appropriate imagery information and then report back on whether the campaign elements were visible and properly displayed in the shop. Shops where one or more campaign elements are missing receive a telephone follow-up from Telemind, who investigates the cause of the missing implementation.

You get a quick overview of retail exposure of campaign elements and you will proactively increase the effect of the campaign by quick and close monitoring.

Where to go from here …

Contact us today and order a spot check on your next campaign and receive specific feedback on how effective your campaigns are implemented.

Call +45 8933 7070